How to Choose Interview Questions for Your Next Event
Planning a wedding, a conference, or a brand activation, adding a video booth or interview station is a powerful way to capture real stories and voices from your guests. But to get the best content, you need to start with asking the right questions.
Why Interview Questions Matter
The right questions help guests go beyond surface-level comments. Instead of “Congrats!” or “Great event,” you’ll capture:
Meaningful testimonials
Memorable stories
Audience insights
Fun, shareable moments
Bloopers and Laugh-out-loud footage
Whether you're using a video guest book like Voast, setting up a confessional booth, or conducting one-on-one interviews, thoughtful prompts make all the difference.
1. Consider the Type of Event
Start by tailoring your interview questions to the kind of event you’re hosting. We have suggested prompts that we send to every client who books with us, but here’s a shortlist to consider:
For Weddings:
What advice would you give the couple?
Share a favorite memory with the bride/groom/newlywed.
Describe the couple in three words.
For Corporate Events:
What has been your favorite moment of the event so far?
What’s one thing you’ve learned today?
How does this event align with your goals or values?
For Fundraisers or Nonprofits:
Why do you support this cause?
What impact has this organization had on your life?
What message would you give to future donors?
For Brand Activations or Product Launches:
What brought you here today?
What’s your first impression of the product or brand?
How would you describe this experience in one word?
2. Keep It Short and Open-Ended
Your guests don’t need a script, they just need a nudge. Avoid yes/no questions and instead aim for open-ended prompts that invite people to think and share:
“Tell us about…”
“What does ___ mean to you?”
“Describe your experience…”
Try to limit each interview to no more than 6 questions to keep it light and fun. For events with high foot traffic, 1-2 questions might be enough!
3. Match the Mood
Your interview questions should reflect the tone of your event. For example:
A black-tie gala might lean toward elegant, thoughtful questions.
A festival or product pop-up might be more playful and energetic.
A leadership conference might focus on ideas, innovation, or career impact.
Choose questions that make sense for your audience and setting.
4. Encourage Emotion, Humor, or Insight
The best clips are ones that make people laugh, cry, or think. Mix in a few unexpected or personal prompts:
“Tell us about a time this brand made a difference for you.”
“What’s one word to describe today?”
“If you could give your past self advice, what would it be?”
These types of questions are especially powerful if you’re using a video guest book or content booth to collect testimonials for marketing or internal use.
5. Provide Prompts Ahead of Time (Optional)
Want deeper responses? Consider displaying a list of sample prompts at your booth or including them in pre-event materials. This gives attendees time to reflect—and can result in more thoughtful responses.
We’re just an email away.
Asking the right questions is key to capturing meaningful, memorable content at your event. Whether you’re gathering testimonials, stories, or reactions, well-chosen prompts turn your video booth or interview station into something truly valuable.
If you’re using a Voast Video Guest Book, we make it easy to customize your interview prompts to fit your event’s vibe and goals—so every message captured is one you’ll want to watch again and again.
Need help choosing the right prompts for your video booth? Contact our team and we’ll help you create questions that get people talking.